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In late 2004 I've been contacted by Combo founder Giusi Fornari, brother of Fornarina founder Lino, to start collaborating on his brands. After the first meeting I've been asked do a complete re-brand of both Combo and the female line ComboBELLA. The work included the design of a new style of the Eurostile typeface originally used for the Combo logotype, to be used for the ComboBELLA logo, new brand colours, new style guidelines and label design of 3 different lines. The key was to take the brands to something more than just streetwear.
All works © Heric Longe Abramo.
Most photos © Roberto Malpensa.