Being stuck in Italy after a little misadventure during September, turned into a great chance when I've been contacted by Sartoria Comunicazione to pitch on a Nike launch campaign for Foot Locker. As the client was asking to focus on the colour stripes featured in the shoes the idea was to make them shining in the dark like neon lights. Conceived with the use of real neon wherever possible, the campaign was featured during Christmas holidays in the more than 200 Foot Locker around Italy, with 9 Special Executions in Rome (Via del Corso / Stazione Termini), Milan, Turin, Genoa, Florence, Bologna, Padoa and Naples. The work also included: Posters in Rome and Milan subways, a Limited edition T-Shirt, Point of sales, Website and Banners.