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| Being stuck in Italy after a little misadventure during September 2007, turned into a great chance when I've been contacted by Sartoria Comunicazione to pitch on a Nike launch campaign for Foot Locker. As the brief was about focusing on the colour stripes featured in the shoes the idea was to make them shining in the dark like neon lights.
Conceived with the use of real neon wherever possible, the campaign was featured during Christmas holidays in the more than 200 Foot Locker around Italy, with 9 Special Executions in Rome (Via del Corso / Stazione Termini), Milan, Turin, Genoa, Florence, Bologna, Padua and Naples. The work also included: Posters in Rome and Milan subways, a Limited edition T-shirt, Point of sale, Website and Banners.
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| All works © Heric Longe |
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| In-store Window Poster (118 x 84 cm) |
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| In-store Media Window Poster (170 x 250 cm) |
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| In-store Media Window Poster (137 x 173 cm) |
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| In-store Media Window Poster (137 x 173 cm) |
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| Campaign Logos |
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| Limited edition T-shirt |
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| In-store POS (Various Formats) |
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| Florence (Special Execution) |
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| Padua (Special Execution) |
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